Sustainable Packaging for VIVOBAREFOOT
Euro Brand Management GmbH
In 2016, Euro Brand Management was given the responsibility to reengineer VIBOBAREFOOT’s packaging. EBM developed packaging that is in line with Vivobarefoot’s philosophy of less process and materials. The result is a sustainable packaging with the following features:
- No glue. The glue is replaced by locking mechanism.
- 70% made of recycled paper
- 23% less paper than previous box
- 26% less energy and emissions during the paper making process than previous box
- 100% water or soy based ink and varnish
- 100% recyclable
The production of the program started in 2017. This is part of VIVOBAREFOOT’S journey to carbon neutrality.
VIVOBAREFOOT is a minimalist shoe company launched in 2012 as a standalone brand and is based in London, England. VIVOBAREFOOT is on a mission to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. The shoes feature a patented, ultra-thin, puncture-resistant sole in every shoe that protects the foot and allows maximum sensory feedback. Designed using ancient wisdom with modern technology VIVOBAREFOOT is a complete shoe collection for off-road, exercise and everyday wear, as well as a line for kids. Created by two cousins from a long line of cobblers, Galahad and Asher Clark are on a quest to make the perfect shoe—perfect for feet. VIVOBAREFOOT footwear is produced sustainably using recycled, locally sourced materials in independently managed factories.
Vivo’s philosophy is simple, minimal shoes and packaging mean less process and materials. This philosophy helps both the producer and the consumer reduce their environmental impact.